How To Start Seo On Your New Website
Your new website’s on-site SEO checklist should include selecting keywords, writing a title tag, writing strong meta descriptions, and optimising images for analytics. For a…
Tag: seo
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SEO is one of the best ways to make sure that prospective customers are finding your website on search engines[/caption]
Quality content created specifically for the user you are targeting increases traffic to the site, improving site authority and relevancy. If you are able to deliver EAT-quality content, you have a leg up on improving your new sites SEO. Work with your SEO expert on technical issues, and also your team, to figure out what an ideal site structure and design for your target audience would be.
In addition to making sure that your website is technically sound before launching, you also need to setup tools and reports that you will use to monitor the SEO performance of the website. Once you have got the site framework down, you will have an idea of the amount of work building out your website. When you plan out your site architecture ahead, you will ensure that your website is organized in such a way that prioritizes your most important pages based on how easy they are to find, and that makes it easier for visitors to move around pages of your site to find what they need. Now that you have the main index for your site set up in the template, you will want to organise and prioritise your webpages.
Make sure that all pages in your site are accessible via links, and do not need the backend search feature in order to be found. You can also use tools like this one to determine which pages are linked the most, and whether your site has indexing issues. These tools will determine what search terms prospective customers are using to find your pages, as well as how well your pages are ranking.
Each page of your site--product pages, categories, blog posts, your homepage--can rank for a variety of keywords. For those parts of your website that the search engines cannot see, you will want to go out of your way to let them know what they are missing, and use these additional opportunities to incorporate related keywords.
Your sites domain and home URL may be minor factors in helping the search engines understand what a page (and your website) is all about. For SEO purposes, you should always tailor the URLs that you use for each page on your site to the keywords that you want the page to rank for. In addition to writing out the custom URLs for every page, you will want to build up a larger SEO-friendly URL structure of how you will name your URLs across the website.
Consider including links to back to your main pages, as well as providing links to popular or related content on your site. Since search engines use links to crawl through your site and to discover new pages, having good internal links will help your new site index more quickly. Internal links are important for on-page SEO, as internal links direct readers to other pages on your website, keeping them around longer, and thereby telling Google that your website is valuable and useful. Linking internal pages with each other in a natural, useful manner increases the sites ranking power, boosting the visitors ability to move around your website.
Thanks to tools such as Mozs Link Explorer and Ahrefs Site Explorer, you can investigate which sites and pages are linked from competitors. Since your site is already linked with your Google Analytics account, you can begin using Googles Search Console without an extra validation process. With Google Analytics and Search Console set up, title tags and meta descriptions optimised, and excellent content on every page of your site, you are well on your way to optimising the site for search engines.
Google Search Console portal also helps you to strategise the SEO for your new website, giving you data about which search terms visitors are using to reach your website. One simple way to find out whether or not your pages are indexed is by using a free Chrome extension such as the Robots Exclusion Checker, which will let you know whether or not any pages on your site are being excluded from crawling and indexing. Basic SEO for new websites should also include including outbound links to high-authority sites, implementing a well-thought-out internal linking strategy, and including social share buttons.
One of the things you can immediately do to set yourself on a course to powerful offsite SEO is build a powerful site people want to link to, and the best way to do this is by creating content that demands attention and provides expertise.
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