Conscious marketing principles that can help your small business
Defining conscious marketing.
Conscious marketing is about taking a leadership role and being clear about where the company stands, having a coherent team and taking a stand when stakeholders don’t act consciously and don’t align with the company’s values and culture.
“Conscious marketing isn’t about social responsibility or corporate philanthropy. It’s about building something so good and compelling into your product that people just want to buy from you. It’s about making sure your marketing The work aligns with your overall goals—the reason behind what you do. It’s about pricing and packaging your product with customers and their needs in mind while you take care of everyone in your business ecosystem.” – Carolyn Tate, Conscious Marketing
Conscious marketing delivers conscious capitalism by listening to customers, sticking to what real customers take advantage of without unconscious bias, promising only what can be achieved, helping customers make informed decisions and doing business ethically , doing the right thing by people and the environment, I would even say it’s about best practices and serving the relevant community.
The four Ps of conscious marketing.
Marketing is designing a message (text, look, feel) and the process of communicating that message with the aim of influencing the recipient of that message to take action. Traditionally, it’s all about the 4 Ps: your product, your price, your location, and your promotion. Marketers work tirelessly to package these 4 things in a way that can be marketed as attractive, valuable, and useful to the general community.
The four Ps of marketing – product, price, location, promotion – are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they all influence each other. Considering all of these elements is one way to implement an overall marketing strategy.
Harvard advertising professor Neil Boden popularized the concept of the marketing mix in the 1950s—and what came to be known primarily as the four Ps. His 1964 article “The Concept of the Marketing Mix” showed the ways in which companies could use advertising strategies to attract customers.
Conscious marketing principles.
Conscious marketing revolves around four key concepts. Make ethical decisions, pursue higher goals, consider stakeholders and create a conscious corporate culture. Conscious marketing helps companies like gluten-free bars by creating better products for customers, suppliers, and team members. A socially conscious culture considers employees, their families, current and potential customers, current markets, and physical and environmental factors. Company B’s company doesn’t really matter when I’m deciding what product to buy, as typical B company companies usually charge more than non-B company products.
By the way, consumers don’t want to think differently about brands. They don’t want to think about brands making money when they know they make money. This is why conscious marketing has led to such a big shift in the way brands come to market and the way consumers bring brands to life. Because brands know them and help them!
The top principles of conscious marketing.
There are five core areas of conscious marketing; personal (you and where you stand, what you believe and how you serve others), purpose (why you do what you do), product (what you offer), people ( The people you serve and the people you influence) The last part is advertising, which only happens if all other ingredients are correct. Most people focus on promotions first, which is the wrong thing to do. It’s about building a community and creating some kind of movement around your business.
With the help of experts like Carolyn Tate (Conscious Marketing), Jonah Sachs (Winning the Story Wars), and Seth Godin (This Is Marketing), here are some guidelines for purposeful, intentional marketing. If you’re in charge of marketing or communications in your organization, I highly recommend reading her book.
When it comes to marketing and advertising, which I feel is more important than talking about strategy or tactics, you can find “Top 10 Tips” anywhere, talking about the guiding principles of meaningful, positive, and targeted communication.
Images by Gerd Altmann from Pixabay